Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays – like billboards. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window.
Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen. Outdoor is GIVING advertisers more control over their ad space through its immunity to the “TiVo effect” and its unprecedented offering of different media options. This at a time when other ad media are offering advertisers less control!
The CPM for outdoor advertising is historically one of the lowest – second only to radio. What does that mean for advertisers? Reach more people, with less money. Pretty simple right?
Many people still think of outdoor as just billboards. Well, the hard-working billboard is still going strong but we are here to tell you that outdoor advertising is more than just billboards. Exciting new media that can reach, intrigue and engage your target audience are being introduced continually.
If you havn’t heard of building illumination or mobile image projection give us a call and we’ll bring you up to speed.
Consumers are aware of out of home. As they move through their daily lives they take note of the advertising they see.