Founded in 2014, Way2Promo provides Cloud Communication platform for – Secure and Robust APIs for SMS, Voice & Authentication Services – Designed for Individuals, SME’s, Corporates & Resellers.
Insights on New TRAI SMS Regulation Implementation
Distributed Ledger Technology (DLT):
Distributed ledger technology (DLT) is a digital system for keeping and managing the record of sender IDs and template.
TRAI has introduced an advanced extension of the Blockchain – Distributed Ledger Technology (DLT) to prevent spam
Guidelines for Distributed Ledger Technology (DLT) for Enterprises:
Enterprises need to register with the Operator’s DLT platform by submitting necessary business documents. Enterprises need to select a Registered Telemarketer (RTM) and permit them to perform functions on their behalf.
Enterprises need to acquire consent from consumers (mobile subscribers) through SMS, Web or Mobile App and upload them on the DLT platform.
It is mandatory for any entity that intends to send a communication through messaging and voice gateway on the DLT platforms.
Telemarketers and end-users have to register on the DLT platforms separately.
Header (Sender ID) registration: Messages are classified into promotional, transactional, service explicit and service implicit which are registered and every header gets a unique Header ID that is shared across other DLT platforms seamlessly. All headers and templates on the platform should be registered.
Content Template Registration: Entities are required to register all their templates on the DLT system. Every template gets a unique Template ID that is shared across other DLT platforms uniformly.
You can go to below Operator DLT Registration portals:
Basis the Sales team request account creation done with complete KYC Documents on Internal Portal.(1. Telemarketers – No direct senders, 2. Direct Enterprise Clients.)
Customers Send Sender ID/Templates (Voice/SMS) for whitlisting. No Uniqueness in allocation of Sender Ids.
Type of Messages: Transactional, Promotional, Govt
On boarding(Post DLT)
All Entity /Senders & Telemarketers need to register with originating access provider (OAP) on their DLT platform.
Entity should register all its SMS Headers and Voice CLIs on the platform . Uniqueness check is enabled.
Entity should register all its templates (Customer consent & content) on the platform.
Type of Messages: Transactional, Promotional, Service (Inferred Consent), Service (Explicit Consent)
Note:All request will be received at Operator and post KYC request will be approve on DLT.