Bulk SMS Service Implicit
Bulk SMS Service Implicit(OTP SMS)
SMS message notification trigger by customer’s action typically against a transaction/relationship with the entity that is not promotional. It will be considered as Service Implicit message.
In a short form an informative message other than OTP SMS’s will come under the Service Implicit route. That is, crucial messages on order status, confirmation, alerts, reminders, etc., are must sent via the implicit route.
In a short form an informative message other than OTP SMS’s will come under the Service Implicit route. That is, crucial messages on order status, confirmation, alerts, reminders, etc., are must sent via the implicit route.
Service Implicit Message applies to
- Confirmation messages of a Net-banking and credit/debit card transactions.
- Product purchase confirmation, delivery status etc. from e-commerce websites.
- Customer making payments through Payment Wallet over E-Commerce website/mobile app and an OTP is sent to complete the transaction.
- One Time Password required for websites & app logins, social media apps, authentication/verification links, Securities, Trading & Demat account operations, KYC, e-wallet registration, etc.
- Messages from TSP/ISP.
- Periodic balance information, bill generation, bill dispatch, due date reminders, recharge confirmation like DTH, cable, prepaid electricity recharge, etc.
- Delivery notifications, updates and periodic upgrades of a service provider.
- Messages from retail stores related to bill, warranty.
- Messages from schools-attendance/transport alerts.
- Messages from hospitals/clinics/pharmacies/radiologists/pathologists about registration, appointment, discharge, reports.
- Confirmatory messages from app-based services.
- Govt./DOT/TRAI mandated messages.
- Service updates from car workshops, repair shops, gadgets service centers.
- Directory services like JustDial, Sulekha, Yellow pages.
- Day-end/month-end settlement alerts to securities, tradings & Demat account holders.
Example templates and format
| Actual Message | Required Template Format |
|---|---|
| Thank you for using EMI Facility on your IDBI Bank Credit Card 6***5535 EMI request for ₹5300.00 executed on 01/07/2019 | Thank you for using EMI Facility on your IDBI Bank Credit Card {#var#} EMI request for {#var#} executed on {#var#} |
| YES BANK – Your new bill for BEME355D Banglore – account 65466478 for ₹5300.00 could not get scheduled because auto pay limit is less than the bill amount. | BANK NAME- Your new bill for {#var#} – account {#var#} for Rs {#var#} could not get scheduled because auto pay limit is less than the bill amount. |
| account: 674508 is your Way2promo account verification code. | account: {#var#} is your Way2promo account verification code. |
| Kindly note that the free look period for your insurance cancellation is 15 days from date of receipt of insurance policy. Regards, Micro Finance Ltd. | Kindly note that the free look period for your insurance cancellation is {#var#} from date of receipt of insurance policy. Regards, Micro Finance Ltd. |
| dear Customer Name, otp is 2258 for order id #10564644 at daily orders phone case maker mobile app, kindly enter it to confirm your order. thank you! | dear {#var#}, otp is {#var#} for order id {#var#} at daily orders phone case maker mobile app, kindly enter it to confirm your order. thank you! |