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RADIO (Is radio advertising effective?)
Not only is radio advertising effective, it is one of the best mediums for advertising in INDIA. More than 70% of INDIANS listen to the radio PER DAY!
However, the most important factor in creating a solid and effective radio campaign is doing the demographic research that allows your ads to be heard by your consumers.
Radio is an ideal media for marketing fast moving consumer goods because it can reach wide targeted listener demographics in urban habitat. A large number of people listen to radio while commuting in urban areas and respond to the broadcast of various commercial messages. This study aims at analyzing the impact of radio advertisements on urban commuters towards buying behavior in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions. The impact of radio advertisements on the store choice and buying preferences are analyzed based on empirical investigation. The study reveals that shopping behavior of urban consumer at retail stores in response to radio advertisements is highly influenced by the physical, cognitive and economic variables.
RADIO advertising advantages
- Broadcast of advertisements on radio has positive impact on customers towards conceiving and sharing information.
- Radio advertisements are motivating and capable of driving arousal among listeners.
- Radio advertisements create appealing messages which generate emotions among listeners and drive consumer needs.
- Attractive and emotional radio advertisement drives faster recall and recognition of the message and brand.
- Radio advertisement penetrates fast and drives positive effect on listeners towards determining store choice and buying probabilities.
- Radio advertisements are more appealing because they add value to entertainment programs by disseminating the information on sales promotions.
TV advertising advantages
Television is one of the lowest risk methods of investing in marketing and has a high likelihood of profit return.
Also, TV is important for brand awareness in the marketplace. Committing to executing your brand across media increases the effectiveness of your advertising in general. This means your message and creative are vitally important.
Television has always been a favorite medium for all the companies who wish to become a brand. It is a very popular medium of entertainment and has always been favorite for audiences of every age group. Earlier television use to be a luxury of privilege classes and higher middle class but now it has become a thing of daily use for the masses.
A recent boom of satellite channels in the country has also played a key role in the popularity of television as people can watch programs in their local languages as well. The cut throat competition between channels has also brought a revolution in the advertisement world as airtime rates for television commercials have sunk to the bottom. Thus now a small business owner can also think to reach masses through this medium and we provide you the opportunity to advertise on all the Television channels across the country and that too at the best rates available in the industry.
Brands promotion through TV is a very efficient way to reach the ultimate goal of popularizing and endorsing products and services by companies. However, one has to be very specific regarding many things which go in the making of an advertisement on TV. They have to decide on the color scheme, the catch line, the theme and basic idea and other such things involved. Also, they have to make sure that the making costs do not cross their budget so that the company can reach the estimated profit level.